Adbusters fear dupobs

Despite its declaration of “design anarchy”, Adbusters is no more than a posh collection of leftish platitudes and timid tastes. When music is covered, it tends to be ‘alt country’ or some such audio pablum: for all their professed iconoclasm, Adbusters still like their music pretty and familiar. Adbusters does not, in fact, have anything to do with anarchy. Their interest is not in challenging form, but simply changing content a little bit. Adbusters is seemingly unable to understand that form in any medium – music, magazines, or whatever – is an affirmation of the social circumstances in which it is produced. If Adbusters were to engage honestly in iconoclasm, it would publish a soggy pulp of shredded mass-market glossies and used toilet paper, stick an Adbusters tag on it, and attempt distribution through conventional channels. In music, dupobs has produced the equivalent to that idea – and perhaps that is why Adbusters does not want to talk about us. Despite posturing and constantly dropping the situationists (apparently the only avant-garde group they have heard of), Adbusters is, in actuality, rather fearful of those who would turn the world on its head. That is because, in essence, Adbusters accepts the society it claims to reject. Adbusters might be reformist, but it is certainly not a proponent of anarchy. Using terminology for other than its intended purpose is not only confusing, but also an abuse of language.

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